lululemon athletica inc. is engaged in the design, distribution, and retail of technical athletic apparel, footwear, and accessories. The Company’s segments include company-operated stores and direct to consumer. Its apparel assortment includes items, such as pants, shorts, tops, and jackets designed for a healthy lifestyle, including athletic activities, such as yoga, running, training, and other activities. It also offers apparel designed for being on the move and fitness-inspired accessories. Its technical athletic apparel, footwear, and accessories, which are sold through a chain of company-operated stores, direct to consumers through e-commerce, outlets, sales to wholesale accounts, license and supply arrangements, recommence, and sales from temporary locations. It also offers in-home connected fitness and associated content subscriptions through lululemon Studio. It operates stores in the United States, Canada, Australia, the United Kingdom, South Korea, Germany and others.