UpSnap, Inc. (UpSnap) provides mobile advertising services to small businesses on a subscription basis. The Company operates in the sale and service of software and hosting solutions segment. In addition to its mobile advertising services, UpSnap provides software and services that allow customers, such as telephone carriers to run their own mobile advertising exchanges, and software and services that allow customers to perform voice and data searches on business directories. Its solutions for brands and agencies include Geo-fencing, which targets consumers by zip code; Geo-fencing behavior, which targets users looking and show interest, and Demographic targeting in a geo-fence, which targets audience in an established radius. The Company offers advertising solutions for colleges and universities that target career change/job seekers, transfer students and budget-conscious students. It also offers SNAPLocal, a mobile advertising network for publishers.