Coffee Holding Co., Inc. (NASDAQ:JVA) (the "Company"), a leading integrated wholesale coffee roaster and dealer in the United States, today announced that The Jordre Well, LLC ("The Jordre Well"), the Company's 49%-owned hemp and cannabidiol ("CBD") beverage company, has commenced commercial sales of its first CBD-infused line extension for the Company's flagship dark roast Latin espresso brand, Café Caribe, as well as its first CBD-infused line extension for the Company's gourmet coffee brand, Harmony Bay. Additional information can be found on The Jordre Well's website www.thejordrewell.com.
The Jordre Well and the Company's Café Caribe CBD Infused Colombian Coffee Single Serve Pods (the "Café Caribe CBD Coffee Pods"), and Harmony Bay CBD Infused Donut Shop Blend Coffee Single Serve Pods (the "Harmony Bay CBD Coffee Pods") contain 12 coffee pods per box - each single-serving cup containing 25 mg of hemp-derived CBD isolate per serving and are compatible for use with most K-Cups® Brewers*. The total package contains 300 mg of hemp-derived CBD isolate from hemp grown in the USA.
The Café Caribe CBD Coffee Pods and the Harmony Bay CBD Coffee Pods are both available for pre-order to customers in 27 states, including Alabama, Alaska, Colorado, Connecticut, Delaware, Florida, Illinois, Indiana, Iowa, Kentucky, Maine, New Jersey, New Mexico, New York, Ohio, Oklahoma, Oregon, Rhode Island, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, West Virginia, Wisconsin, and Wyoming on The Jordre Well's website (www.thejordrewell.com). Pre-orders of Café Caribe CBD Coffee Pods and Harmony Bay CBD Coffee Pods are eligible for a 15% discount if customers use discount code "JVA" at checkout.
"In conjunction with the commencement of e-commerce sales, we will begin accepting wholesale orders for the Café Caribe CBD Coffee Pods and the Harmony Bay CBD Coffee Pods from our Company's existing nationwide distribution network for its non-CBD coffee products. We believe we are in a strong position to bring national leadership to the highly fragmented CBD-infused beverage market and intend to launch more high-quality and consistent CBD-infused products in the near future," commented Andrew Gordon, Chief Executive Officer of Coffee Holding Co., Inc.
"We're thankful to all of the consumers who sampled the pilot run products and gave feedback on each coffee's flavoring and richness," added Ian James, Founder and Chief Executive Officer of The Jordre Well. "We fine-tuned our formulas based on consumer sentiment and are proud to officially launch sales of the first two products of many CBD-infused line extensions we are working on with Coffee Holding Co., Inc."
The Company and The Jordre Well are actively working on launching CBD-infused coffee products in both whole bean and ground varieties as soon as possible. They hope to offer CBD-infused line extensions in partnership with Joey Kramer of Aerosmith's Rockin' and Roastin' Coffee.