What is Smart Advisor?


When life gets busy, you may not feel as though you have enough time to dedicate to your investments or to learn how to improve your skills as an investor. As technology continues to advance, new AI products are constantly being developed—the world of finance is no exception. The first robo-advisor service was publicly released in 2010. Others have since become widely popular due to how much easier it can make the process of investing. While this service used to be rather exclusive, there are now hundreds of these programs used by investors of varying experience levels and budgets. With a robo-advisor, you can automate your experience by letting an algorithm do all the hard work for you.

How it Works

A robo-advisor is a service that can develop a portfolio on your behalf using the information you provide about your investment needs. Your personal needs, such as your finance goals and risk tolerance, will be measured to suggest an investment portfolio that fits your preferences. This self-guided service requires minimal human involvement, and can provide wealth management and financial advice, as well as streamline the investment process.

Smart Advisor on the Webull Platform

In order for the robo-advisor to build you a portfolio of diverse products, you will need to fill out a questionnaire. This questionnaire will ask you about your willingness to take on risk, investing knowledge, and investing experience. The program automatically adjusts your investments for you, allowing you to actively participate in the market. You can log in to your account to view, track, and manage your portfolio.

Is it Right for You?


Webull's Smart Advisor service is great for a wide range of investors. No matter how much experience you have, a robo-advisor can provide a relatively hands-off portfolio management experience to make investing even simpler. While only you can decide if using this service is right for your needs, you should weigh the pros and cons before making your decision.

A few benefits are that robo-advisor tend to have low fees, use quality investment theory to develop the best possible portfolio that aligns with your needs, and are more accessible than other financial services. However, there may be some disadvantages as well. Having a human element in your investment process can help you in ways a computer cannot, so if you find comfort in that aspect of financial advisory, this may not be the best way for you to approach investing. Additionally, robo-advisor are limited in what they can add to your portfolio, so depending on what you are looking for, a program like this might not be able to provide you with the strategies or products you need. A robo-advisor is likely best for investors with less complex goals who are not interested in being assisted by a financial planning advisor.

Additionally, it is important to remember that no investment can guarantee that you will make a profit, even if it is arranged by an algorithm. Before investing, be certain that you have considered your risk tolerance and personal needs to ensure the choice you are making is right for you and your budget.

Disclaimer: Investment management and advisory services are provided by Webull Advisors LLC ("Webull Advisors"), an SEC-registered investment adviser. Investing involves risk, including the possible loss of principal invested. Past performance does not guarantee future results.

Investments in securities are Not FDIC Insured - Not Bank Guaranteed - May Lose Value.

Pros and Cons listed are not inclusive and do not intend to provide advice to any investor's specific situation.