Adidas to sell some Yeezy stock, donate proceeds - CEO

Reuters · 05/11/2023 09:16
Adidas to sell some Yeezy stock, donate proceeds - CEO

- Adidas plans to sell some of the merchandise from its Yeezy partnership with rapper Kanye West and donate the proceeds to international organizations, Chief Executive Bjoern Gulden said on Thursday.

When and how sales will start is an open question, Gulden added. "We are working on these things. Burning the goods would be a solution," he told the annual general meeting.

West changed his to Ye in 2021.


(Reporting by Alexander Huebner, Writing by Miranda Murray; editing by Matthias Williams)

((Miranda.Murray@thomsonreuters.com;))