Beer Market size in the US to grow by USD 24.15 billion from 2022 to 2027, Growth opportunities led by Anheuser Busch InBev SA NV and Asahi Group Holdings Ltd. - Technavio

NEW YORK, May 11, 2023 /PRNewswire/ -- The latest report on the beer market in the US, 2023-2027 estimates to register an incremental growth of USD 24.15 billion. The market is estimated to be progressing at a CAGR of 4.12% during the forecast period. The market is fragmented due to the presence of diversified international and regional vendors. The growth of online sales of beer significantly drives the market growth. Beer sales and marketing on the Internet are on the rise in the US. Small businesses, like those that make craft beer benefit from online retailing as it allows them to reach a wider audience of customers. Since they provide bottled beers and craft beers, online retail and delivery businesses like Minibar, Drizly, and Liquor Mart Inc. are well-liked in the country. The availability of beer in online marketplaces raises the vendor's visibility. Furthermore, these online websites also offer product reviews and descriptions. Hence, such factors drive the market growth in the US during the forecast period. The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. Request sample report 

Beer Market in the US 2023-2027: Scope

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The beer market in the US report covers the following areas:

• Beer Market in US 2023-2027 Size
• Beer Market in US 2023-2027 Trends
• Beer Market in US 2023-2027 Industry Analysis

Beer Market in the US 2023-2027: Vendor Analysis

The market is fragmented and the degree of fragmentation will accelerate during the forecast period. Competitors have to focus on differentiating their product offerings with unique value propositions to strengthen their foothold in the market. Market vendors also have to leverage the existing growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments. Anheuser Busch InBev SA NV, Asahi Group Holdings Ltd., Bells Brewery Inc., Carlsberg Breweries AS, Constellation Brands Inc., D.G. Yuengling and Son Inc., Deschutes Brewery, Diageo Plc, Duvel Moortgat NV, FIFCO USA, Heineken NV, Molson Coors Beverage Co., New Belgium Brewing Co. Inc., Pabst Brewing, SALT LAKE BREWING CO, Sierra Nevada Brewing Co., Stone Brewing Co. LLC, Suntory Holdings Ltd., The Boston Beer Co. Inc., and The Mark Anthony Group of Companies are among some of the major market participants.

Vendor Offerings

• Anheuser Busch InBev SA NV - The company offers beer such as Beyond Beer. 
• Asahi Group Holdings Ltd. - The company offers beer such as Asahi Super Dry, Pilsner Urquell, Kozel. 
• Carlsberg Breweries AS - The company offers beer such as Carlsberg 1883, Carlsberg 47, and Carlsberg Elephant. 

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Beer Market in the US 2023-2027: Market Dynamics

Major Trends

• Growing demand for low-alcohol beer is an emerging trend in the beer market in the US leading to market growth. 
• The preference for beer styles with low alcohol and calorie content is rising in the US as there is a greater emphasis on healthy food and the adoption of healthier lifestyles.
• Over the last few years, low-alcohol or light beer consumption has increased significantly in the US. Light beers like Bud Light, Millers Light, and Coors Light are among the most popular beers consumed in the US.
• This results in the retailers and major beer producers responding to it by providing beer consumers with light beers in a variety of flavors.
• Hence, such factors influence the growth of the beer market in the US during the forecast period.

Significant Challenges

• The huge availability of substitute products for beer is a major challenge hindering the market growth of beer in the US. 
• The main alternatives to beer include soft drinks, energy drinks, rum, vodka, and whiskey, which are thought to be healthier than alcoholic drinks like beer.
• Traditional alcoholic beverages with high alcohol content are widely available and fulfill the intended function of alcoholic beverages.
• Additionally, one major factor driving demand for substitute products is their low price when compared to beer.
• Moreover, non-alcoholic beverages like energy drinks and soft drinks are heavily advertised, boosting their appeal.
• Hence, the presence of substitutes in the market will negatively impact the market in focus during the forecast period.

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Beer Market in the US 2023-2027: Segmentation

The Beer Market in the US is segmented as below:

• Product 
• Commercial Beer
• Craft Beer
• Distribution Channel
• On-trade
• Off-trade

The market share growth by the commercial beer segment will be significant for overall market growth during the forecast period. Large-scale commercial breweries, which produce commercial beers in bulk are known as macro breweries. Commercial beers are sold under various brand names by large breweries such as Molson Coors, Diageo, and Anheuser-Busch. Commercial beers typically do not offer the same variety of flavors as craft beers but the commercial beer market is being upended by the younger generation's changing tastes in beer. Moreover, commercial beer is also anticipated to grow due to the rise in brewpubs and taprooms as well as the expanded selection of beer available on store shelves. Hence, owing to such factors, the segment is expected to grow during the forecast period.

For insights on global, regional, and country-level parameters with growth opportunities, historic (2017 to 2021) & forecast (2023-2027)  – Download a Sample Report

Beer Market in the US 2023-2027: Key Highlights

• CAGR of the market during the forecast period 2023-2027
• Detailed information on factors that will assist the beer market in ine US growth during the forecast period
• Estimation of the beer market in the US size and its contribution to the parent market
• Predictions on upcoming trends and changes in consumer behavior
• The growth of the beer market across the US
• Analysis of the market's competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of the beer market in the US vendors

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Table of Contents:

1 Executive Summary

• 1.1 Market overview
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Country Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market Segmentation by Product
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
• Exhibit 06: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 07: Parent market
• Exhibit 08: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 09: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 10: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 11: Chart on US - Market size and forecast 2022-2027 ($ billion)
• Exhibit 12: Data Table on US - Market size and forecast 2022-2027 ($ billion)
• Exhibit 13: Chart on US: Year-over-year growth 2022-2027 (%)
• Exhibit 14: Data Table on US: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Beer market in US 2017 - 2021 
• Exhibit 15: Historic Market Size – Data Table on Beer market in US 2017 - 2021 ($ billion)

• 4.2 Product Segment Analysis 2017 - 2021 
• Exhibit 16: Historic Market Size – Product Segment 2017 - 2021 ($ billion)

• 4.3 Distribution channel Segment Analysis 2017 - 2021 
• Exhibit 17: Historic Market Size – Distribution channel Segment 2017 - 2021 ($ billion)

5 Five Forces Analysis

• 5.1 Five forces summary
• Exhibit 18: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 19: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 20: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 21: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 22: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry
• Exhibit 23: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition
• Exhibit 24: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Product

• 6.1 Market segments
• Exhibit 25: Chart on Product - Market share 2022-2027 (%)
• Exhibit 26: Data Table on Product - Market share 2022-2027 (%)

• 6.2 Comparison by Product 
• Exhibit 27: Chart on Comparison by Product
• Exhibit 28: Data Table on Comparison by Product

• 6.3 Commercial beer - Market size and forecast 2022-2027 
• Exhibit 29: Chart on Commercial beer - Market size and forecast 2022-2027 ($ billion)
• Exhibit 30: Data Table on Commercial beer - Market size and forecast 2022-2027 ($ billion)
• Exhibit 31: Chart on Commercial beer - Year-over-year growth 2022-2027 (%)
• Exhibit 32: Data Table on Commercial beer - Year-over-year growth 2022-2027 (%)

• 6.4 Craft beer - Market size and forecast 2022-2027 
• Exhibit 33: Chart on Craft beer - Market size and forecast 2022-2027 ($ billion)
• Exhibit 34: Data Table on Craft beer - Market size and forecast 2022-2027 ($ billion)
• Exhibit 35: Chart on Craft beer - Year-over-year growth 2022-2027 (%)
• Exhibit 36: Data Table on Craft beer - Year-over-year growth 2022-2027 (%)

• 6.5 Market opportunity by Product 
• Exhibit 37: Market opportunity by Product ($ billion)
• Exhibit 38: Data Table on Market opportunity by Product ($ billion)

7 Market Segmentation by Distribution Channel

• 7.1 Market segments
• Exhibit 39: Chart on Distribution Channel - Market share 2022-2027 (%)
• Exhibit 40: Data Table on Distribution Channel - Market share 2022-2027 (%)

• 7.2 Comparison by Distribution Channel 
• Exhibit 41: Chart on Comparison by Distribution Channel
• Exhibit 42: Data Table on Comparison by Distribution Channel

• 7.3 On-trade - Market size and forecast 2022-2027 
• Exhibit 43: Chart on On-trade - Market size and forecast 2022-2027 ($ billion)
• Exhibit 44: Data Table on On-trade - Market size and forecast 2022-2027 ($ billion)
• Exhibit 45: Chart on On-trade - Year-over-year growth 2022-2027 (%)
• Exhibit 46: Data Table on On-trade - Year-over-year growth 2022-2027 (%)

• 7.4 Off-trade - Market size and forecast 2022-2027 
• Exhibit 47: Chart on Off-trade - Market size and forecast 2022-2027 ($ billion)
• Exhibit 48: Data Table on Off-trade - Market size and forecast 2022-2027 ($ billion)
• Exhibit 49: Chart on Off-trade - Year-over-year growth 2022-2027 (%)
• Exhibit 50: Data Table on Off-trade - Year-over-year growth 2022-2027 (%)

• 7.5 Market opportunity by Distribution Channel 
• Exhibit 51: Market opportunity by Distribution Channel ($ billion)
• Exhibit 52: Data Table on Market opportunity by Distribution Channel ($ billion)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 53: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Drivers, Challenges, and Trends

• 9.1 Market drivers

• 9.2 Market challenges

• 9.3 Impact of drivers and challenges 
• Exhibit 54: Impact of drivers and challenges in 2022 and 2027

• 9.4 Market trends

10 Vendor Landscape

• 10.1 Overview

• 10.2 Vendor landscape
• Exhibit 55: Overview on Criticality of inputs and Factors of differentiation

• 10.3 Landscape disruption
• Exhibit 56: Overview on factors of disruption

• 10.4 Industry risks
• Exhibit 57: Impact of key risks on business

11 Vendor Analysis

• 11.1 Vendors covered
• Exhibit 58: Vendors covered

• 11.2 Market positioning of vendors 
• Exhibit 59: Matrix on vendor position and classification

• 11.3 Anheuser Busch InBev SA NV 
• Exhibit 60: Anheuser Busch InBev SA NV - Overview
• Exhibit 61: Anheuser Busch InBev SA NV - Product / Service
• Exhibit 62: Anheuser Busch InBev SA NV - Key offerings

• 11.4 Asahi Group Holdings Ltd. 
• Exhibit 63: Asahi Group Holdings Ltd. - Overview
• Exhibit 64: Asahi Group Holdings Ltd. - Business segments
• Exhibit 65: Asahi Group Holdings Ltd. - Key news
• Exhibit 66: Asahi Group Holdings Ltd. - Key offerings
• Exhibit 67: Asahi Group Holdings Ltd. - Segment focus

• 11.5 Carlsberg Breweries AS 
• Exhibit 68: Carlsberg Breweries AS - Overview
• Exhibit 69: Carlsberg Breweries AS - Business segments
• Exhibit 70: Carlsberg Breweries AS - Key offerings
• Exhibit 71: Carlsberg Breweries AS - Segment focus

• 11.6 Constellation Brands Inc. 
• Exhibit 72: Constellation Brands Inc. - Overview
• Exhibit 73: Constellation Brands Inc. - Business segments
• Exhibit 74: Constellation Brands Inc. - Key offerings
• Exhibit 75: Constellation Brands Inc. - Segment focus

• 11.7 D.G. Yuengling and Son Inc. 
• Exhibit 76: D.G. Yuengling and Son Inc. - Overview
• Exhibit 77: D.G. Yuengling and Son Inc. - Product / Service
• Exhibit 78: D.G. Yuengling and Son Inc. - Key offerings

• 11.8 Diageo Plc
• Exhibit 79: Diageo Plc - Overview
• Exhibit 80: Diageo Plc - Business segments
• Exhibit 81: Diageo Plc - Key offerings
• Exhibit 82: Diageo Plc - Segment focus

• 11.9 Duvel Moortgat NV
• Exhibit 83: Duvel Moortgat NV - Overview
• Exhibit 84: Duvel Moortgat NV - Product / Service
• Exhibit 85: Duvel Moortgat NV - Key offerings

• 11.10 FIFCO USA
• Exhibit 86: FIFCO USA - Overview
• Exhibit 87: FIFCO USA - Product / Service
• Exhibit 88: FIFCO USA - Key offerings

• 11.11 Heineken NV
• Exhibit 89: Heineken NV - Overview
• Exhibit 90: Heineken NV - Business segments
• Exhibit 91: Heineken NV - Key offerings
• Exhibit 92: Heineken NV - Segment focus

• 11.12 Molson Coors Beverage Co. 
• Exhibit 93: Molson Coors Beverage Co. - Overview
• Exhibit 94: Molson Coors Beverage Co. - Business segments
• Exhibit 95: Molson Coors Beverage Co. - Key offerings
• Exhibit 96: Molson Coors Beverage Co. - Segment focus

• 11.13 Pabst Brewing
• Exhibit 97: Pabst Brewing - Overview
• Exhibit 98: Pabst Brewing - Product / Service
• Exhibit 99: Pabst Brewing - Key offerings

• 11.14 Sierra Nevada Brewing Co. 
• Exhibit 100: Sierra Nevada Brewing Co. - Overview
• Exhibit 101: Sierra Nevada Brewing Co. - Product / Service
• Exhibit 102: Sierra Nevada Brewing Co. - Key offerings

• 11.15 Suntory Holdings Ltd. 
• Exhibit 103: Suntory Holdings Ltd. - Overview
• Exhibit 104: Suntory Holdings Ltd. - Business segments
• Exhibit 105: Suntory Holdings Ltd. - Key offerings
• Exhibit 106: Suntory Holdings Ltd. - Segment focus

• 11.16 The Boston Beer Co. Inc. 
• Exhibit 107: The Boston Beer Co. Inc. - Overview
• Exhibit 108: The Boston Beer Co. Inc. - Product / Service
• Exhibit 109: The Boston Beer Co. Inc. - Key offerings

• 11.17 The Mark Anthony Group of Companies 
• Exhibit 110: The Mark Anthony Group of Companies - Overview
• Exhibit 111: The Mark Anthony Group of Companies - Product / Service
• Exhibit 112: The Mark Anthony Group of Companies - Key offerings

12 Appendix

• 12.1 Scope of the report

• 12.2 Inclusions and exclusions checklist 
• Exhibit 113: Inclusions checklist
• Exhibit 114: Exclusions checklist

• 12.3 Currency conversion rates for US$ 
• Exhibit 115: Currency conversion rates for US$

• 12.4 Research methodology
• Exhibit 116: Research methodology
• Exhibit 117: Validation techniques employed for market sizing
• Exhibit 118: Information sources

• 12.5 List of abbreviations 
• Exhibit 119: List of abbreviations

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