AdTheorent Holding Company, Inc. uses advanced machine learning technology and privacy-forward solutions to deliver advertising campaigns for marketers. The Company's advanced machine learning-powered media buying platform powers its predictive targeting, predictive audiences, geo-intelligence, audience extension solutions and in-house creative capability. Leveraging only non-sensitive data and focused on the predictive value of machine learning models, the Company's product suite and flexible transaction models allow advertisers to identify the most qualified potential consumers coupled with the optimal creative experience to deliver superior results, measured by each advertiser's real-world business goals. Central to the Company's ad-targeting and campaign optimization methods, it builds custom machine learning models for each campaign using historic and real-time data to predict future consumer conversion actions for every digital ad impression.