Ministry of Commerce: The number of appliance trade-in applications and purchasers across the country exceeded 20 million and 10 million, respectively

The Zhitong Finance App learned that in August, 4 departments including the Ministry of Commerce issued the “Notice on Further Accomplishing the Trade-In Work of Home Appliances” to subsidize the purchase of 8 types of household appliances with energy efficiency or water efficiency standards of grade 2 or above. All regions responded positively and carefully organized and implemented. Currently, the number of people applying for and purchasing electric appliances in the country has exceeded 20 million and 10 million, respectively. According to the Ministry of Commerce's National Appliance Trade-In Data Platform, as of October 15, 20.667 million consumers had applied, and 10.134 million consumers had purchased 14.624 million units of 8 categories of household appliances, enjoying a central subsidy of 13.17 billion yuan, driving sales of 69.09 billion yuan.

In the next step, the Ministry of Commerce will guide and supervise local authorities to strengthen policy publicity and capital supervision, push home appliance production and distribution enterprises to seize important consumer nodes such as “Gold Nine Silver Ten” and “Double Eleven,” combine corporate concessions, fully unleash policy effects, and push home appliance trade-in efforts to achieve solid results.

The original text is as follows:

In August, 4 departments including the Ministry of Commerce issued the “Notice on Further Accomplishing the Trade-in of Home Appliances” to subsidize the purchase of 8 types of household appliances with energy efficiency or water efficiency standards of grade 2 or above. All regions responded positively and carefully organized and implemented. Currently, the number of people applying for and purchasing electric appliances in the country has exceeded 20 million and 10 million, respectively.

1. Strengthen work arrangements around the “One Plan”. All regions attach great importance to it, effectively play the main role, hold special meetings and arrangements, establish mechanisms to promote relevant work in the region, or set up special work classes. Currently, 31 provinces (districts, municipalities) and the Xinjiang Production and Construction Corps have all initiated strong support policies for the trade-in of home appliances and formulated implementation plans in line with the central government policy. According to the Ministry of Commerce's National Appliance Trade-In Data Platform, as of October 15, 20.667 million consumers had applied, and 10.134 million consumers had purchased 14.624 million units of 8 categories of household appliances, enjoying a central subsidy of 13.17 billion yuan, driving sales of 69.09 billion yuan.

2. Focus on “two directions” to reflect green intelligence. On the basis of 8 categories of household appliances with clear subsidy standards, many places are independently expanding the subsidy categories for home appliances based on residents' consumption habits and consumer market conditions, guided by greening and intelligence. More than 20 provinces, including Hubei and Chongqing, have included water purifiers, sweeping robots, dishwashers, air purifiers, etc. in the scope of subsidies; Shanghai has increased age-appropriate products; and Shenzhen has increased consumer-grade drones to meet the diversified consumption needs of consumers. Currently, out of the 8 major categories of trade-in home appliances, Class 1 energy efficiency products account for more than 90% of sales.

3. Highlight the “three more” and encourage adaptation to local conditions. Each region has introduced more precise and targeted policies based on actual local policies. More extensive. Sichuan selected 4,686 sales enterprises and 6,488 sales stores, covering online and offline, urban and townships, with micro, small and medium-sized enterprises accounting for 90%. The chain is longer. In response to weak recycling of household appliances, 17 provinces, including Henan, Inner Mongolia, and Guangxi, have introduced special policies to promote the improvement of recycling systems for renewable resources such as used household appliances. More stringent regulations. Hubei issued an announcement disqualifying offending enterprises, Chongqing is developing a serial number management system for home appliances, Guizhou has drawn up a negative list of illegal violations, and Liaoning has connected a government service platform to ensure the safe use of financial funds.

4. Coordinate the “four types of resources” to form work collaboration. All regions have penetrated the four resources of home appliance companies, e-commerce platforms, industry associations, and financial institutions, so that more real money can reach consumers directly. Hubei promoted Haier, Midea, etc. to adopt the OTO model, covering more than 5,000 stores across the province, making it easy for consumers in villages and towns to participate fully. E-commerce platforms have been launched in more than 20 provinces. Shanghai, Jilin, and Heilongjiang Guidance Associations organize enterprise declarations, data review, mini program development, etc. Shandong, Anhui, and Shanxi support financial institutions in the province to provide installment or interest rate concessions for the purchase of home appliances and develop customized financial products.

5. Carry out the “Five Progressive Propaganda” to create a good atmosphere. All regions actively promote promotion into communities, enterprises, platforms, organizations, and progress meetings to enhance promotion effectiveness and enhance policy awareness. Combining the construction of a convenient living area in a quarter of an hour, Beijing opened a home appliance-themed market into the community. Hebei and Gansu mobilized grid members, building managers, and property personnel to enter the community and distribute promotional materials to explain preferential policies. During the National Day holiday in Jiangsu, more than 200 trade-in activities were held around the theme of “Su New Consumption · Golden Autumn Purchase”. Zhejiang set up a special trade-in hall at the 3rd Global Digital Trade Fair to host policy promotion.

In the next step, the Ministry of Commerce will guide and supervise local authorities to strengthen policy publicity and capital supervision, push home appliance production and distribution enterprises to seize important consumer nodes such as “Gold Nine Silver Ten” and “Double Eleven,” combine corporate concessions, fully unleash policy effects, and push home appliance trade-in efforts to achieve solid results.

This article was selected from the WeChat account of “Business WeChat”. Zhitong Finance Editor: Li Fu.