Bitauto Holdings

BITA NYSE
11.13
0.00
0.00%
After Hours: 11.13 0 0.00% 16:43 07/19 EDT
Open
11.25
Prev Close
11.13
High
11.46
Low
11.06
Volume
359.24K
Avg Vol (3M)
799.08K
52 Week High
25.69
52 Week Low
9.46
% Turnover
0.51%
Market Cap
780.95M
1D
5D
1M
3M
1Y
5Y

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Company Profile

Bitauto Holdings Limited is a provider of Internet content and marketing services for China's automotive industry. The Company's bitauto.com and taoche.com Websites provide consumers with information on new and used automobile pricing, and promotional information, specifications, reviews and consumer feedback. The Company operates through three segments: advertising business, EP platform business and digital marketing solutions business. The advertising business offers a range of advertising services mainly to automakers through its Websites, as well as mobile applications. The EP platform business provides Web-based and mobile-based integrated digital marketing solutions to automobile customers in China. The digital marketing solutions business provides automakers with digital marketing solutions, including Website creation and maintenance, online public relations, online marketing campaigns and advertising agent services.
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