ROKU

About ROKU

Roku, Inc. is a television (TV) streaming platform in the United States, Mexico and Canada. The Company is engaged in the sale of digital advertising and related services, including demand-side platform and content distribution services such as subscription and transaction revenue shares, media and entertainment promotional spending, the sale of premium subscriptions, and the sale of branded channel buttons on remote controls. It has two segments: Platform and Devices. Platform segment sells digital advertising to advertisers directly or through advertising agencies and to content publishers for their media and entertainment promotions via various campaign tools. Devices segment sells the majority of its devices in the United States through retailers and distributors, as well as through the Company’s Website. Devices revenue primarily consists of hardware, embedded software, and unspecified upgrades and updates on a when and if-available basis.