NCMI

National CineMedia, Inc. is a media company that operates the cinema advertising platform in the United States. Its platform consists of more than 18,400 screens in over 1,400 theaters in 196 Designated Market Areas. It presents multiple formats of The Noovie Show depending on the theater circuit in which it runs, including Post-Showtime advertising inventory after the advertised showtime. It also sells advertising on its LEN, a series of screens located in movie theater lobbies, and other forms of advertising and promotions in theater lobbies. Its consumer-facing Noovie Trivia application allows brands to continue to reach movie audiences across multiple platforms, including sponsorships, digital advertising inventory such as leaderboards, banner advertisements, and others. The Noovie Show with Post-Showtime Inventory format is comprised of the same segments included within the Classic Noovie Show consisting of silver pod; gold pod; pre-trailer pod, and platinum spot.