National CineMedia, Inc. operates the cinema advertising platform in the United States. Its cinema advertising platform consists of more than 17,000 screens in over 1,300 theaters in 184 Designated Market Areas. It presents multiple formats of The Noovie Show and Cinelife Show depending on the theater circuit in which it runs, including Post-Showtime advertising inventory after the advertised showtime. It also sells advertising on its LEN, a series of strategically placed screens located in movie theater lobbies, as well as other forms of advertising, promotions and experiences in theater lobbies. In addition, it sells digital advertising through the NCMx suite of products and through its Noovie digital properties. NCMx is a data, insights and analytics platform. The Noovie Show with Post-Showtime Inventory format is typically comprised of three segments that are approximately four to ten minutes in length and shown prior to showtime, as well as two additional advertising segments.