DSP

Viant Technology Inc. is an advertising technology company. The Company's cloud-based demand side platform (DSP) enables the programmatic purchase of advertising, which is the electronification of the digital advertising buying process. The Company’s DSP is used by marketers and their advertising agencies to centralize the planning, buying and measurement of their digital advertising across most channels. Through its omnichannel platform, a marketer can easily buy ads on desktop, mobile, connected television (CTV), linear TV, in-game, streaming audio, and digital billboards. Its platform offers customers visibility across a variety of inventory, allowing them to create customized audience segments and leverage its people-based and strategic partner data to reach target audiences at scale. The Company’s platform delivers a full suite of forecasting, reporting and built-in automation that provides its customers with insights into available inventory based on the desired target audience.