Viant Technology Inc. is an advertising technology company. The Company is a buy-side, artificial intelligence (AI)-powered advertising platform purpose-built for connected TV (CTV). It combines proprietary content intelligence, household-level identity resolution, and person-level attention signals to connect advertisers with real customers and drive measurable outcomes across the open internet. Its cloud-based demand side platform (DSP) enables the programmatic purchase of advertising, which is the electronification of the digital advertising buying process. Through its omnichannel platform, a marketer can buy ads on CTV, streaming audio, digital out-of-home, mobile and desktop. Its DSP is used by marketers and their advertising agencies to centralize the planning, buying and measurement of their digital advertising across various channels. Its product suite, ViantAI, handles every stage of programmatic advertising, from building campaigns to optimizing execution.