Viant Technology Inc. is an advertising technology company. The Company is engaged in artificial intelligence (AI)-powered programmatic advertising. The Company’s omnichannel platform, built for Connected TV (CTV), allows marketers to plan, execute, and measure their campaigns. Its cloud-based demand side platform (DSP) enables the programmatic purchase of advertising, which is the electronification of the digital advertising buying process. Its DSP is used by marketers and their advertising agencies to centralize the planning, buying and measurement of their digital advertising across various channels. Through its omnichannel platform, a marketer can buy ads on CTV, mobile, desktop, in-game, streaming audio and digital billboards. Its product suite, ViantAI, handles every stage of programmatic advertising, from building campaigns to optimizing execution. IRIS.TV, a Viant Technology company, is the only data platform built for video and CTV. IRIS_ID is its content identifier.