ADV

Advantage Solutions Inc. is a provider of outsourced solutions to consumer goods companies and retailers. Its segments include Sales and Marketing. Sales segment provides its clients with a range of outsourced solutions to enhance sales in the traditional retail, foodservice and e-commerce channels. Its primary sales services include Brand-Centric Services, Retailer-Centric Services. Brand-centric services include headquarter relationship management, analytics, insights and intelligence, administration and brand-centric merchandising. It manages a range of media, merchandising and display platforms for retailers, including multi- manufacturer circular programs; an in-store display platform for perishable brands with cooler units in high- traffic locations; and a network of advertisements on pedestals at the entrances and exits of major retailers. Marketing Segment helps brands and retailers reach consumers through two platforms brand-centric services and retailer-centric services.