Advantage Solutions Inc. is a provider of business solutions to consumer goods manufacturers and retailers. It offers a platform of quality omni-channel services, such as brokerage (headquarter sales), retail merchandising, in-store sampling and private brand development. Its segments include Branded Services, Experiential Services, and Retailer Services. The Branded Services segment offers capabilities in brokerage, branded merchandising and omni-commerce marketing services to consumer goods manufacturers. The Experiential Services segment expands the reach of consumer brands and retailer products to convert shoppers into buyers through sampling and product demonstration programs executed in-store and online. The Retailer Services segment provides retailers with end-to-end advisory, retailer merchandising, and agency expertise to drive sales. It provides retailers with an end-to-end solution, including private brand strategy, merchandising, retail media and aisle/shelf optimization.