TRUBAR Inc., formerly Simply Better Brands Corp., is a Canada-based snacking company. The Company is focused on delivering plant-based protein products with taste and made with clean, recognizable ingredients. TRUBAR, is the Company's signature product line, is distributed through national retailers, club stores, and e-commerce platforms across North America. The Company offers the TRUBAR line of nutritious, dairy-free, soy-free, non-GMO, gluten-free bars that are sold across North American retailers, convenience and grocery channels, including Costco, BJ’s Wholesale and Whole Foods, as well as Loblaws, Sobey’s and Shoppers Drug Mart in Canada. The Company’s products include Whole Lotta Macchiato, Strawberry Shortly Got Cake, Daydreaming About Donuts, Smother Fudger Peanut Butter, Oh Oh Cookie Dough, Saltylicious Almond Love, Get In My Belly, PB & Jelly, Its Mint to Be Chip, and Whipped for Key Lime. TRUBAR products are also offered through Amazon and other online sites.