Pico Far East Holdings Ltd is an investment holding company principally engaged in the provision of exhibition, event and brand activation services. The Company operates its business through four main segments. The Exhibition, Event and Brand Activation segment provides exhibitions, events and brand activation services, including exhibition planning, promotional event design and video content production. The Museum and Themed Entertainment segment is mainly engaged in the design and decoration of museums and theme parks. The Visual Branding Activation segment is mainly engaged in providing digital experience and decoration services for retail stores in industries such as automobiles. The Meeting Architecture Activation segment is engaged in the management of conferences and exhibitions.