Globrands Group Ltd (formerly Globrands Ltd) is an Israel-based retail distribution company. The Company uses technological and human infrastructure that is coupled with the Van Sale system. The Van Sale method enables it to assume overall responsibility for every brand it markets, starting from stage of import through marketing setup and up until the final sale and post-sale stages. The Company serves mainly tobacco and food industries, such as food chains, convenience stores, kiosks and individual selling points. It serves as exclusive importer and distributor of Japan Tobacco International (JTI) products in Israel, including such cigarette brands as Camel, Winston, LD and More. It is also importer and distributor of the British American Tobacco (BAT) products in Israel, including Kent, Pall-Mall, Vogue, Rothmans, Lucky Strike and Golden Virginia brands. In the food and confectionary category it represents multinational corporations such as Wrigley and Unilever, among others.