Flash Sports & Media Holdings, Inc., formerly urban-gro, Inc., is a global sport, media, and experiential platform. The Company is focused on the creation, production, commercialization, and monetization of live events, sports properties, original content, media rights, sponsorships, and branded fan experiences. The Company operates across multiple sports and entertainment verticals, combining proprietary intellectual property, strategic partnerships, and experiential activations to engage global audiences and deliver measurable value for brands, sponsors, and media partners. It owns the content and controls the distribution, a combination few in cricket media hold, capturing the full value chain that licensing-led players give away. Its anchor asset is the commercial and media rights to the Lanka Premier League, with Star Sports as broadcaster and Innovative Production Group FZ, LLC (IPG) integrated as Flash's in-house rights, league-management, and production engine.