Dotdigital Group plc is a United Kingdom-based company which provides cross‐channel marketing automation technology to marketing professionals. The Company, through its customer experience and data platform (CXDP) combines the power of automation and artificial intelligence (AI) to help businesses deliver customer experience at scale. With Dotdigital, marketing teams can unify and enrich their customer data, identify valuable customer segments, and deliver personalized cross-channel customer journeys that result in engagements, conversions, and loyalty. The Company’s technology integrates with e-commerce and customer relationship management (CRM) platforms to create a robust marketing engine that supports insight-driven activities and improves business growth. Its platform also converts anonymous website visitors into known email and SMS contacts. The Company operates primarily in Europe, the Middle East, and Africa (EMEA), the United States and Asia-Pacific (APAC).