The Character Group plc is a United Kingdom-based independent toy company. The Company designs, manufactures and distributes a range of toys, games and playthings. Its diverse product ranges focus on key areas within the toy sector, which include pre-school, boys, girls and activity and crafts. The Company’s product brands include Goo Jit Zu, Terror Fried, Smooshzees, Shimmer ‘n Sparkle and Sticki Rolls. Its business in the United Kingdom, Scandinavia and the Far East is the design, development and international distribution of toys, games and gifts. It also partners with other overseas-based toy producers, either to market and distribute their products in the United Kingdom or to collaborate to jointly develop and distribute toy products and ranges worldwide. Its Far East operations are carried out from leased offices in Hong Kong and Shenzen, China and its Scandinavian operations are managed from leased offices in Copenhagen and a third-party warehouse in Sweden.