Bell Equipment Limited is a South Africa-based company. The Company is engaged in designing, manufacturing, exporting, distributing, and supporting heavy equipment for the mining and quarrying, construction, forestry, agriculture, and industry sectors. The Company operates through two segments: Manufacturing, assembly, logistics and dealer sales operations and Direct Sales operations. The Manufacturing, assembly, logistics and dealer sales operations segment is focused on original equipment manufacturer (OEM) operations comprising manufacturing, assembly and sales of equipment and aftermarket products to independent dealers for their distribution to market. The Direct Sales operations segment owns distribution operations for direct sales of owned manufactured products, other third-party products and the supply of aftermarket support and products to market. The Manufacturing, assembly, logistics and dealer sales operations comprise operations in South Africa and Europe.