SBIG Holdings, Inc., formerly SpringBig Holdings, Inc., is a provider of software platform to cannabis retailers and brands, providing data-driven loyalty, marketing and consumer buying experience solutions throughout the United States and Canada. Its platform connects consumers with retailers and brands, primarily through short message service (SMS) marketing, as well as emails, a customer feedback system, and loyalty programs, to support retailers’ and brands’ customer engagement and retention. Its data solutions are purpose-built for the cannabis industry. It offers marketing automation solutions that provide consistency in customer communication, thereby driving customer retention and retail foot traffic. In addition, the Company's reporting and analytics offerings deliver insights that clients utilize to understand their customer base, purchasing habits and trends. It serves approximately 900 brands and retailer clients across over 2,300 distinct retail locations in North America.