Mobivity Holdings Corp. develops and operates proprietary platforms over which brick and mortar brands and digital first enterprises can conduct national and localized, data-driven marketing campaigns with targeting, incentivization and promotion to drive customer acquisition and loyalty. The Company's core technology platform, Recurrency, enables transformation of messy point-of-sale (POS) data collected from thousands of locations and digital environments into usable intelligence; measurement, prediction, and ability to boost guest frequency and spend by channel; deployment and management of one-time use offer codes and attribution of sales accurately across every channel, promotion and media program, and delivery of attributable 1:1 offers that power incentivized actions in digital environments like user acquisition, continued monetization, and activities taken in a digital environment.