Mobivity Holdings Corp. develops and operates proprietary platforms over which brick and mortar brands and digital first enterprises can conduct national and localized, data-driven marketing campaigns with targeting, incentivization and promotion to drive customer acquisition and loyalty. Its recurrency platform is delivered as a software-as-a-service (SaaS) platform used by convenience and quick service restaurant brands to build and engage with their customers. Its recurrency platform also unlocks valuable point-of-sale and mobile data to help transform customer transactions into actionable and attributable marketing insights and power Connected Rewards interactions. Through its Connected Rewards business, its platform provides incentivized programs in digital environments. The Connected Rewards platform enables businesses to reward their users and customers with products in the real world for actions taken in a digital environment.