Kona Gold Beverage, Inc. operates as a holding company for innovative brands. The Company, through its subsidiaries: Covert LLC and Surge Distribution, LLC, which offers a diverse range of healthy energy drinks and other premium products and distribution services. Covert LLC, operating out of Charlotte, North Carolina, that specializes in high-quality products, including Delta-8, THCa, THC-P, and Kratom. Surge Distribution, LLC, operating out of Melbourne, Florida, which is a diverse distribution company offering beverage and consumer packaged goods (CPG) products to a variety of retail locations from big box grocery stores to small family-owned specialty shops. The Company sells its products through resellers. The Company is also focused on expanding its market presence through strategic acquisitions.