Healthier Choices Management Corp. is a holding company focused on monetizing its intellectual property (IP) through royalty and licensing agreements, facilitated by its wholly owned subsidiary, HCMC Intellectual Property Holdings, LLC. Its IP portfolio includes patents related to products, such as the Q-Cup and Imitine, which the Company markets. It administers and intends to augment its IP portfolio via its wholly owned subsidiary, HCMC Intellectual Property Holdings, LLC. It promotes its patented Q-Cup technology directly to consumers in the vaping market. This design includes a small quartz cup that users can fill with cannabis or cannabidiol (CBD) concentrate. Once placed in a Q-Cup Tank or Globe, the cup is heated externally without direct contact with the concentrate. This approach provides a solution for consumers who vape concentrates for both medicinal and recreational use. It markets its patented Q-Unit and Q-Cup technology through its subsidiary The Vape Store, Inc.