Weis Markets, Inc. is principally engaged in the retail sale of food in Pennsylvania and surrounding states. The Company’s retail food stores sell groceries, dairy products, frozen foods, meats, seafood, fresh produce, floral, pharmacy services, deli products, prepared foods, bakery products, beer and wine, fuel and general merchandise items, such as health and beauty care and household products. The store product selection includes national, local and private brands, including natural, gluten-free and organic varieties. It advertises its products and promotes its brand through digital and printed circulars; television ads; radio ads; e-mail blasts, and on-line via its Website, social media and mobile applications. The Loyalty program includes reward points that may be redeemed for discounts on items in store, at the Company’s fuel stations or at one of its third-party fuel station partners. It owns and operates 197 retail food stores, many of which have online order customer service.