Semrush Holdings, Inc. is a provider of online visibility management software-as-a-service (SaaS) platform. It enables businesses globally to run search engine optimization, advertising, content, social media and competitive research campaigns and get measurable results from online marketing. It offers insights and solutions for companies to build, manage, and measure campaigns across various marketing channels. Its online visibility management SaaS platform leverages its technology, differentiated data, and actionable insights to improve online visibility. Its ability to aggregate, crawl, and process massive data sets, including search engine, Website traffic, online advertising, panel, and social media data, combined with its ability to obtain data from its customers through APIs, enables its software to generate a comprehensive view of a company’s online visibility profile and identify the specific keywords, advertisements, third-party websites, and content that are driving traffic.