PSQ Holdings, Inc. is a holding company, which provides a digital platform. The Company operates through three segments: Marketplace, Brands, and Financial Technology. Its Marketplace segment includes Mobile application, which comprises mobile app is available for both iOS and Android-based devices, and Web-Users can access its full platform at PublicSquare.com. The Brand segment consists of a direct-to-consumer (D2C) premium life-affirming baby products company, as well as business services. The Financial Technology segment consists of a consumer financing company focusing on the outdoor sports and shooting industry. It leverages data and insights from the Marketplace to assess its customers’ needs and provide wholly owned quality financial products and brands. Its subsidiary, Credova Holdings, Inc. (Credova) offers Merchant-originated products; Bank Partner-originated closed-end installment loans; Credova-originated loan products, and Zero-interest installment product.