PSQ Holdings, Inc. provides a commerce and payments ecosystem that serves an audience of consumers and merchants. It operates under three segments: Financial Technology, Marketplace and Brands. The Financial Technology segment includes Credova, a consumer financing and payments company. The PSQ Marketplace (the Platform) is its primary customer and merchant acquisition tool. The Marketplace segment includes a Mobile application, which comprises a mobile app that is available for both iOS and Android-based devices, and Web-users can access its full platform at PublicSquare.com. The Brands segment comprises EveryLife, a direct-to-consumer (D2C) life-affirming baby products company. It leverages data and insights from the Marketplace to assess its customers’ needs and provide wholly owned quality financial products and brands. Credova is a Buy Now Pay Later company focused on the outdoors and shooting sports industry. Its Marketplace is free to join for both consumers and business owners.