Grove Collaborative Holdings, Inc. is a consumer products company. The Company operates an online direct-to-consumer Website and mobile application (DTC platform), where the Company sells its Grove-owned brands (Grove Brands) and other natural and mission-based CPG brands, providing consumers with a selection of curated products across many categories and brands. Its offerings include household cleaning, personal care, health and wellness, laundry, clean beauty, kitchen, pantry, kids, baby, pet care, and others. The Company’s flagship brand is The Grove Co. Its brand portfolio includes Peach, Rooted Beauty, Oars & Alps, Repurpose, Sattva Soul, Back to the Roots, Captain Blankenship, Enviroscent, GUPPYFRIEND, Humble Brands, IZZY Zero Waste Beauty, Innersense Organic Beauty, Little Moon Essentials, Natural Dog Company, Savannah Bee Company, The Honeypot Company, Waterleaf Paper Company, and others.