Firy Inc. is a holding company. The Company operates at the intersection of content, identity, commerce, and performance marketing. It leverages first-party data, enterprise-scale infrastructure, and scalable operating systems. Its segments include Skillz and RZR. The Skillz platform enables game developers to monetize content through multi-player competition by integrating real-money tournaments, virtual prizes, and social competition features directly into games. The platform provides a managed backend that supports key competitive functionality, including player matching, leaderboards, anti-cheat integrity systems, and payment processing. The RZR is a performance marketing platform that enables advertisers to acquire, retain, and monetize users across mobile, connected television (CTV), and other digital channels. The platform processes large-scale data inputs in real time and applies predictive models to optimize bidding, targeting, and campaign performance across channels.