Dutch Bros Inc. is an operator and franchiser of drive-thru shops, which is focused on serving hand-crafted beverages. The Company sells a range of customizable hot, iced and blended beverages. The Company-operated shops segment includes retail coffee shop sales to end consumers. The Franchising and other segment includes bean and product sales to franchise partners, initial franchise fees, royalties, and marketing fees related to the franchise partners, as well as sales of products through its website. It also sells its proprietary coffee-based Freeze blended beverages and cold brew. Its proprietary Dutch Bros Rebel energy drink, which is customizable with flavors and modifiers and can be served blended or over ice. It also offers a variety of teas, lemonades, smoothies, and sodas offering caffeine-lite and caffeine-free beverages. The Company has approximately 1,177 shops, of which over 844 are operated by the Company and 333 are franchised, across 25 states.