WEBTOON Entertainment Inc. is a global storytech company. It operates a global storytelling platform, where a community of creators and users discover, create, and share new content. It has a user base in over 150 countries with over half of its monthly active users coming from outside its core markets of Korea, Japan and the United States and Canada. Content on its platform tells stories created by its creators through multiple immersive formats. On its platform, creators tell long-form stories through its serialized narratives in the form of short-form, bite-sized episodes. These stories are told primarily in two ways: Web-comics, and Web-novels, which are text-based stories. Its creator base ranges from the individual enthusiast with a love of storytelling to the professional author building a brand and an enterprise on its platform. It provides creators with an opportunity to monetize their creativity through various means, including Paid Content, Advertising and IP Adaptations.