Urgent.ly Inc. provides digital roadside and mobility assistance technology and services. It provides a connected mobility assistance software platform, matching vehicle owners and operators with service professionals who deliver traditional roadside assistance, proactive maintenance and repair services. Its digitally native software platform combines location-based services, real-time data, artificial intelligence (AI) and machine-to-machine communication to power roadside assistance solutions for brands across automotive, insurance, telematics and other transportation-focused verticals. Its Mobility Assistance Services segment includes all products, services and software used to generate revenue under its commercial agreements. Its customer partners include original equipment manufacturers, automotive insurance companies, ride-hailing services, rental car companies and fleet operators. Its consumers are vehicle owners/operators or individuals driving vehicles that need assistance.