Nogin, Inc., formerly Software Acquisition Group Inc. III, is an e-commerce, technology platform provider in the apparel and ancillary industry's multichannel retailing, business-to-consumer and business-to-business domains. The Nogin Commerce Platform is a cloud-based e-commerce environment purpose-built for brands selling direct-to-consumer (D2C) and through online channel partners. It frees its customers to focus on their brands while running as much or as little of the infrastructure as they choose. It optimizes the e-commerce lifecycle for such D2C brands as bebe, Brookstone, Hurley, and Kenneth Cole. Its Nogin Intelligent Commerce Platform, enterprise commerce-as-a-service (CaaS) platform includes products, such as Intelligent Commerce (site management), Smart Marketer (digital marketing and predictive analytics), Smart Ship (fulfillment and WMS) and Smart Pay; intelligence commerce architecture; and foundational elements, including its data asset, CDP and AI, and flexible API.