Stitch Fix, Inc. is an online personal styling service company. The Company is focused on creating a client-first styling experience through its business model that pairs stylists with artificial intelligence (AI) and recommendation algorithms. Clients primarily engage with the Company by receiving a curated shipment of items informed by its algorithms and chosen by a Stitch Fix Stylist (a Fix), or purchasing directly from its website or mobile app based on an individualized assortment of outfit and item recommendations (Freestyle). The Company offers apparel, shoes, and accessories across categories, brands, product types, and price points. It serves its clients in various categories, including Women's, Petite, Maternity, Men's, Plus, and Kids. It carries a mix of third-party branded merchandise, including premium brands, and its own Owned Private Label Brands. It also offers a variety of product types, including denim, dresses, blouses, skirts, shoes, jewelry, and handbags.