PLAYSTUDIOS, Inc. is a developer and publisher of free-to-play mobile and social games and the creator of the playAWARDS loyalty platform. The Company operates through two segments, which include playGAMES and playAWARDS. The playGAMES segment is a developer and publisher of digital games on mobile and web platforms, which operates primarily in the social gaming market. The playAWARDS segment consists of its loyalty program globally in developing an end-to-end loyalty solution, including program design, points management and administration, and fulfillment and redemption across multiple channels. Its loyalty program provides its players with a whole new dimension to gameplay experiences. Its playAWARDS program provides its players with a rewarding entertainment experience and its rewards partners with promotional access to the audience. Its platform provides a comprehensive suite of tools that enable participants in loyalty programs to optimize participation.