Locafy Limited is an Australian company focused on commercializing its Software-as-a-Service (SaaS) online Search Engine Optimization (SEO) technology (Technology). Its Technology publishes search engine optimized Web pages using a combination of data integrations and generative artificial intelligence (AI) (Content) and its Entity-Based SEO technology and know-how (Site Structure). The Company operates in three segments: publishing, direct sales and reseller sales. Its local search product, Proximity Network, enables its end users to gain search relevance for a specific keyword and location. Its product offering also includes national search and brand search solutions. Its National search solutions allow it to access a wider market opportunity by enabling end users to reach a broader audience for national search terms. Its Brand search solutions are primarily focused on improving search prominence for products sold via online marketplaces, in particular, on Amazon.