Locafy Limited is engaged in the commercialization of company’s developed technologies. The Company has developed online marketing technology (Technology) delivered in a automated manner via a Software-as-a-Service (SaaS) model. Its technology publishes content on search engine optimized (SEO) Web pages that it hosts and manages. The Company’s segments include Publishing and SEO Agency. The Publishing segment includes products and services related to digital properties (that is mastheads) that it owns business data published on Hotfrog, advertising placed on AussieWeb, articles published on scoop.com.au. The SEO Agency segment products and services are applied to digital properties that are owned and operated by third parties. Its consumer-related online searches include local search terms for products and services that are in close proximity to the consumer’s immediate location and national search terms for non-location specific products and services.