Coffee Holding Co., Inc. is an integrated wholesale coffee roaster and dealer in the United States. The Company’s products are divided into three categories: Wholesale Green Coffee, Private Label Coffee and Branded Coffee. Wholesale Green Coffee product category includes unroasted raw beans, which it imports and sells to large and small roasters and coffee shop operators. Private Label Coffee product category includes roasted, blended and packaged coffee, which it sells under the specifications and names of others, including supermarkets that want to have their own brand name on coffee. Branded Coffee product category includes roasted and blended coffee to its own specifications and packaging. It sells Branded Coffee products under its eight brand names in different segments of the market. Its private-label and branded coffee products are sold across the United States and certain countries in Asia to supermarkets, wholesalers, and individually owned and multi-unit retail customers.