First Financial Bancorp. is a bank holding company. It engages in the business of commercial banking and other banking and banking-related activities through its subsidiary, First Financial Bank (the Bank). The Bank provides banking and financial services products through its six lines of business: Commercial, Retail Banking, Investment Commercial Real Estate, Mortgage Banking, Commercial Finance and Wealth Management. These business units provide traditional banking services to business and retail clients. Wealth Management provides wealth planning, portfolio management, trust and estate, brokerage and retirement plan services. In addition, it offers deposit products that include interest-bearing and noninterest-bearing accounts, time deposits and cash management services for commercial customers. Its full-service banking centers are located in Ohio, Indiana, Kentucky and Illinois, while the commercial finance business lends to targeted industry verticals on a nationwide basis.