The Vita Coco Company, Inc. operates in the functional beverages industry. The Company specializes in the coconut and other plant waters category and is a supplier of private label coconut water. The Company's branded portfolio is led by its Vita Coco brand, which specializes in coconut water category in the United States with electrolytes, nutrients and vitamins, and also includes coconut oil, juice, and milk offerings. The Company's PWR LIFT brand is a protein-infused fitness drink. The Company's segments include Americas and International. The Company's Americas segment is comprised of its operations in the Americas region, primarily in the United States and Canada. The Company's International segment is comprised of its operations primarily in Europe, the Middle East, and the Asia Pacific regions, which includes its sourcing entity. The Company's products are distributed primarily through club, food, drug, mass, convenience, e-commerce, and food service channels.