Cardlytics, Inc. provides a commerce media platform. Through the Cardlytics platform, its financial media network, marketers can deliver advertising content to customers that allows them to earn rewards, which are funded with a portion of the fees it collects from marketers. It maintains the Cardlytics platform in both the United States (U.S.) and United Kingdom (U.K.). The Cardlytics platform helps marketers find potential new customers that are active in their category but not shopping with them, or to grow their business with existing customers. The Cardlytics platform also provides its marketers a scalable solution for driving customer loyalty and engagement whereby Cardlytics handles everything from contracting with marketers and creating, managing and reporting performance of their campaigns to attributing incentives to each of its partners' customers. The Cardlytics platform helps solve fundamental problems for its financial institutions (FI partners).