Byrna Technologies Inc. is a less lethal self-defense technology company specializing in solutions for security situations that do not require the use of lethal force. The Company operates through two segments: Direct to Consumer (DTC) and Wholesale (dealer/distributors). The DTC segment includes sales through e-commerce platforms, Amazon storefronts, and company-operated retail stores. The wholesale segment includes sales to domestic and international dealers, distributors, retailers, and law enforcement and other institutional customers, as well as royalty through the Company’s licensing agreements. Its product portfolio includes handheld personal security devices and shoulder-fired launchers designed for use by consumers and professional security customers without the need for a background check or firearms license in most United States jurisdictions; a line of projectiles that are fired by Byrna devices, including chemical irritant, kinetic and inert rounds and others.