Atlanticus Holdings Corporation is a financial technology company. The Company is primarily focused on facilitating consumer credit through the use of its financial technology and related services. It provides technology and other support services to lenders who offer an array of financial products and services to consumers. Its Credit as a Service (CaaS) segment applies its technology solutions to support lenders in offering more inclusive financial services. These products include private label credit cards using the Fortiva and Curae brand names as well as merchant associated brands. Private label credit products associated with the healthcare space are generally issued under the Curae brand, while all other retail partnerships, including those in consumer electronics, furniture, elective medical procedures, and home-improvement use the Fortiva brand or use its retail partners' brands. General purpose credit cards use the Aspire, Imagine, Mercury and Fortiva brand names.