AppLovin Corporation operates a marketing platform. It provides software and artificial intelligence solutions for businesses to reach, monetize and grow their audiences. Its advertising solutions include Axon Ads Manager, MAX, Adjust, and Wurl. Its clients use Axon Ads Manager to automate, optimize, and manage customer acquisition. They set marketing and transaction goals, and Axon Ads Manager maximizes advertising spend at their return on advertising spend targets and other marketing objectives. Publishers use MAX to optimize the sale of their app advertising inventory to demand-side platforms and ad networks. The MAX tool provides insights to manage against key performance indicators, understand the long-term value of users, and helps manage profitability. Axon Ads Manager comprises the amount charged to advertisers based on their campaign goals, less consideration paid or payable to publishers. Advertising clients use Wurl's connected TV platform to distribute streaming videos.