Western Capital Resources, Inc. is a holding company. The Company's segments are Cellular Retail, Direct to Consumer, Manufacturing and Consumer Finance. The Cellular Retail segment consists of an authorized Cricket Wireless dealer and involves the retail sale of cellular phones and accessories to consumers through its subsidiary PQH Wireless, Inc. The Direct to Consumer segment consists of an online and direct marketing retailer and distributor of live plants, seeds, holiday gifts and garden accessories under the Jackson & Perkins, Park Seed and Wayside Gardens brands, and home improvement and restoration products operating under the Van Dyke's Restorers brand. The Manufacturing segment consists of a wholly owned manufacturer of lawn and garden power equipment and emergency safety shelters, selling products primarily under the Swisher brand. The Consumer Finance segment consists of retail financial services conducted through Wyoming Financial Lenders, Inc. and Express Pawn, Inc.