Nitches, Inc. focuses on the distribution and production of household, lifestyle, travel, leisure, and sports goods and clothing. The Company identifies business partners that innovate outside current trends and traditional marketing. The Company engages in the wholesale of manufactured goods, white labeling them under social media partners' brands, and distributing them online, where partners sell their merchandise to their social media followers. The Company places orders with global manufacturers of household, lifestyle, travel, leisure, and sporting goods, white labeling these products under partners' brands and using their social media followers to market and promote the products through its online store. Nitches developed the NITCHES OVS mobile app to verify authenticity and ownership of its products. Nitches has launched its liquor and spirits line under the Tover Brand.